A fresh identity with a daring message designed to cut through the repetitive noise of University messaging. Something genuinely built to speak to young people ready to leave their mark on the world. That was the mission Daughter Studio delivered for the University of Northampton.
During my time at the agency, I helped bring this mission to life across a wide range of visual touchpoints, from social campaigns and OOH to print and event installations, shaping a pioneering, youth-focused tone of voice throughout.
University of Northampton
Campaign design, motion graphics, social media design, billboard design, editorial, typography.
A highlight was taking the creative lead on their bold and unique 2022 UCAS stall, that broke the mold of typical university stands. Working with a freelance animator, we created an eye-catching, immersive experience that ensured UON stood out in a sea of sameness.
Digital campaigns were a major part of the role, including social and online ad assets for open days and university clearing. We worked with a photographer to build a versatile library of visual assets, involving actual students from the University.
This ensured the campaigns had consistent, cutting-edge imagery. Delivering these required excellent time management and an organised workflow to meet tight deadlines while handling a large volume of assets.
